André Grier

About André Grier

Healthy mix of strategist and detail-oriented tactician. High EQ, collaborative spirit with client-facing/executive presence and 15+ years of paid media/social advertising expertise. Music and entertainment junkie at my core but with varied experience across multiple industries – including live music entertainment, television, ad tech, luxury goods/lifestyle brands, media/publishing, wine & spirits, financial services, and mobile apps/gaming. DIGITAL & SOCIAL STRATEGY- Developed full-funnel, paid social campaign strategies (for brand and performance advertisers) across major social platforms to exceed client KPIs, boost brand health metrics and drive e-commerce revenue - Collaborated daily with vendors and agency partners on full-year campaign planning, measurement, first-to-market opportunities and troubleshooting - Supervised, onboarded and mentored junior-level direct reports in campaign strategy execution and client relationship management CONTENT DEVELOPMENT- Supervised daily workflow of multiple creative agencies – crafting briefs, steering direction and managing revisions – in the development of cross-channel, integrated marketing tactics - Managed creative marketing budgets of $400K+ annually, processing all vendor/agency SOWs and retainers- Conducted quarterly qualitative creative reviews, advising clients on various platform-specific social media best practices SALES STRATEGY- Forecasted client advertising budgets and developed full-year account strategies, driving $25M+ in annual revenue growth and 94% insertion order (IO) delivery - Recommended platform ad products and built custom media plans to diversify client investment and exceed quarterly revenue targets- Prepared and delivered quarterly business reviews (QBRs), Executive Summit presentations and RFP responses

Experience

1. Director, Business Development (Social Partnerships)

   Live Nation Entertainment

   Feb 2024 — Present · New York, NY, US

   Lead sales strategy and end-to-end program development for the \"TikTok Festival Amplification\" partnership - Live Nation\'s co-developed media product with TikTok that brings brands into the center of live music culture through social-first custom content. Responsibilities include (but are not limited to)- Managing sales pipeline strategy, prioritizing both existing festival partners and net new opportunities to grow partnership revenue- Qualifying sales leads, providing pitch support for Live Nation sellers, and liaising with TikTok partnership leads across verticals to optimize sales process and drive growth- Briefing internal Creative team for concept development and ideation post-sale- Overseeing media planning and campaign recap delivery to exceed client KPIs and drive repeat business- Standing up new processes/workflows and managing internal working team to service all deals across US festivals- Supporting as on-site festival lead (as needed) for content production in partnership with hired production houses and Live Nation internal teams

Education

• University of Virginia

  Bachelor of Science in Commerce, Marketing and Management

Skills

• Digital Media
• Social Media
• Creative Direction
• Integrated Marketing
• Online Advertising
• Marketing
• Advertising
• Oral & Written Communication Skills
• Building Relationships
• Marketing Strategy
• Account Management
• Strategic Partnerships
• New Media
• Budgets
• Microsoft Office
• Strategy
• Presentation Development
• Event Management
• Copywriting
• Newsletters
• Fast Learning
• Attention to Detail
• Media Planning
• Advertising Sales
• Ms Excel Pivot Tables
• Quantitative Reporting
• Press Releases