André Görmer
Senior Director, Global Services @Mapp
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WORK HISTORY
Senior Director, Global Services @Mapp
Berlin, DE
As Senior Director of Global Services at Mapp, I lead the company’s end-to-end service delivery across international markets, driving operational excellence in client technical support, email deliverability, consultancy, and partner outsourcing. I oversee a global team of service professionals, ensuring consistent quality and alignment with strategic business goals.My role is deeply cross-functional—bridging services, sales, and customer success to deliver measurable value. I actively support sales efforts through RFP strategy, resource planning, and solution alignment, while identifying growth opportunities through upselling and cross-selling. I also lead onboarding and project delivery initiatives to ensure smooth transitions and successful client outcomes.I manage partner-delivered consultancy and outsourced services, ensuring scalability, compliance, and impact. With full P&L responsibility, I monitor and optimize service margins and lead continuous improvement programs to enhance efficiency, profitability, and customer satisfaction.Key focus areas include- Building and mentoring high-performing service teams- Aligning pre-sales and post-sales engagements for seamless delivery- Protecting revenue through proactive retention strategiesDriving operational improvements through KPI tracking and process innovationThis role combines strategic leadership with hands-on execution to ensure Mapp’s services remain a competitive differentiator in the Martech space.
EDUCATION
Deutsche Dialogmarketing Akademie GmbH (DDA)
Business Administration: Online Marketing
SKILLS
ABOUT ANDRÉ GÖRMER
I believe that E-Mail remains the backbone of digital engagement, especially when integrated with smart data and AI-ready strategies. Through my leadership roles in eco (Chair of the E-Mail Competence Group), BVDW (Chairman of Working Group E-Mail), and active involvement with M3AAWG, I help shape global best practices and standards that keep the industry resilient and forward-looking.Let’s connect if you\'re building future-ready MarTech teams, solving global deliverability challenges, or want to discuss how email and AI can work hand-in-hand.As a strategic leader with over 20 years of experience in digital marketing, I specialize in scaling global professional services and building world-class deliverability programs for small businesses and enterprise clients. My passion lies in connecting the dots between technology, customer success, and operational excellence.Currently serving as Senior Director of Global Services at Mapp, I lead a diverse international team across deliverability, solutions, technical consulting, partner management, and data strategy. I also act as Deputy of Security and Privacy, aligning marketing innovation with ISO-compliant data protection and privacy standards.Over the years, I’ve championed initiatives that increase scalability, efficiency, and client value, including- Streamlining customer implementation efficiencies to reduce onboarding time and improve first-value outcomes- Designing technology use-case playbooks that bridge platform capabilities with real-world client objectives- Building day-in-the-life training modules to boost client adoption and self-sufficiency.Structuring team models based on geographic and skill-based needs to optimize global service coverage.I’m driven by collaboration, continuous improvement, and the shared goal of delivering measurable value - whether through better inbox placement, faster implementations, or smarter use of data.
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