André Silva
Segment Marketing Manager Weu - F & B, Clinical Testing and Cannabis @Merck Group
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WORK HISTORY
Segment Marketing Manager Weu - F & B, Clinical Testing and Cannabis @Merck Group
Responsible for defining, planning and implementing marketing actionstargeting the Food & Beverage, Clinical Testing and Cannabis Testing markets- Strategically develop sales initiatives in WEU, implement sales focus actions and drive new products launches- Cooperate with regional and global marcomm and franchise product managers- Communicate market developments and regional needs bidirectionally, whilst also offering internal support and training- Operate as the regional marketing interface for Southern Europe AM region (market monitoring, campaign implementation, regional action implementation, promotion of marketing in the region).
EDUCATION
Universidade de Coimbra
Licenciatura, Biologia
Università degli Studi di Padova
Licenciatura, Biologia
Anglia Ruskin University
Master's degree, Forensic Sciences
ABOUT ANDRÉ SILVA
As a Segment Marketing Manager in the Life Sciences industry, I have gained in-depth market knowledge extended to diverse industries such as Cannabis, Food & Environmental Testing, Pharma, and Biotech.Presently, I am focused on honing my skills and expanding my understanding of the dynamic new food and alternative protein markets. By staying updated with the latest industry trends and advancements, I ensure that I deliver effective marketing strategies tailored to the unique needs of this rapidly evolving sector.I am actively engaged in supporting diversity and inclusion efforts, particularly within the LGBTQ+ community. I strongly believe in creating an inclusive work environment where everyone feels valued, respected, and empowered to contribute their unique perspectives and talents. Outside of my professional endeavors, I maintain a dynamic and well-rounded lifestyle. When I am not in the office, you can often find me exploring different corners of the globe, immersing myself in diverse cultures and broadening my global perspective. I am also an avid learner, constantly seeking opportunities to expand my knowledge base. Whether it\'s diving into the depths of historical events, exploring the latest scientific breakthroughs, or delving into the intricacies of business strategies.Lastly, I am always on the lookout for new challenges that allow me to push my boundaries and grow both personally and professionally.
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