Andreea Cotlarciuc

About Andreea Cotlarciuc

General manager with deep, multidisciplinary business expertise and a strong track record of driving change, influencing cross functionally, and building high performing teams. I help companies attain sustained brand love and deliver outstanding revenue, profit, and market share gains by bringing an effective blend of multidisciplinary business acumen and by partnering across different organizational levels and functions.My superpowers are: • Strategic thinking, bringing structure in ambiguity by leveraging a strong balance of data-driven analytics and creative thinking• Uncovering consumer insights and turning them into practical actions /initiatives to accelerate or turn around businesses • Driving momentum and orchestrating change through new ways of working cross-functionally and new processesI am also recognized for a loud laugh with mood boosting effects.Industry experience: Retail, CPGSpecialties: business management, brand positioning, strategic planning, product innovation & renovation, consumer insights, go-to-market strategy, loyalty programs, CRM, lifecycle marketing, advertising, integrated marketing communication, media (digital, social, TV, radio, outdoor, print), human-centered design, sustainability, web3

Experience

1. Director & Group Manager, Loyalty Strategy Lifecycle Marketing

   Starbucks

   Oct 2022 — Present · Seattle, WA, US

   Architected loyalty lifecycle strategy, leveraging data insights to identify opportunities and key marketing tactics by customer persona, including outlining new requirements for new CRM system• Delivered incremental revenue through mix of personalized engagement, reengagement, and recognition campaigns, leveraging machine learning and journey orchestration. Elevated lifecycle marketing through proactive A/B testing, enhanced automation leveraging AI, while optimizing budget• Managed strategic initiatives inclusive of new web3-enabled platform Starbucks Odyssey beta launch and loyalty program structural updates with significant discount savings impact in 2023

Education

• Academy of Economic Studies, Bucharest

  Master's degree, Marketing

• UW Foster School of Business

  Master of Business Administration (M.B.A.)

• Academy of Economic Studies, Bucharest

  Bachelor's degree, Economics and Business Law

Skills

• Product Development
• Leadership
• Cpg Industry
• Marketing
• Integrated Marketing
• Strategic Planning
• Product Management
• Marketing Research
• Sampling
• Competitive Analysis
• Promotions
• Fmcg
• P&L Management
• Market Research
• Customer Insight
• Fast-Moving Consumer Goods (Fmcg)
• Marketing Management
• Market Planning
• Digital Marketing
• Brand Communication
• In-Store
• Advertising
• Project Planning
• Management
• Brand Equity
• Brand Management
• Cross-Functional Team Leadership
• Packaging
• Marketing Strategy
• Shopper Marketing
• Direct Marketing