André Dutard
Programmatic Sales Director @RMC BFM ADS
Signup · Get unlimited contacts
WORK HISTORY
Programmatic Sales Director @RMC BFM ADS
Ville de Paris, FR
Scaled programmatic revenue from €5M to €18M across EMEA (+260% total programmatic revenue) by implementing data-driven sales operations, yield strategies, and forecasting frameworks, starting 2026 with +65% YoY growth.Grew programmatic deals revenue from €2M to €11M (+450%).Partnered with sales leadership to define go-to-market strategies, optimize team structure, and drive cross-format growth across CTV, OTT, VOL, Advanced TV, YouTube, Audio, and Display.Delivered actionable insights via revenue dashboards and led high-impact DSP partnerships to accelerate market adoption.Taught programmatic advertising courses at Oreegami, covering market trends, buying strategies, and platform ecosystems.Member of the internal Artificial Intelligence Task Force, contributing to the integration of AI-driven use cases across sales operations, forecasting, inventory valuation, and programmatic decision-making.Clients: Adform, Air France, Amazon DSP, Club Med, Dentsu, DNLTV, Eluxtravel, Google, HP, Havas, Jellyfish, Publicis, P&G, Qwamplify, Qwarry, Roborock China, Skaze, The Trade Desk, WPP
EDUCATION
ESCE International Business School
Master's degree, International Marketing
INTI
Digital Marketing in Kuala Lumpur
Université Jean Monnet Saint-Etienne
University Diploma of Technology in Business and Administration major Marketing
French High School
French Scientific Baccalaureate with honours
SKILLS
ABOUT ANDRÉ DUTARD
Programmatic & AdTech Expert12+ years of experience in programmatic and AdTech across media groups, agencies and advertisers.Contributed to €50M+ in programmatic revenue through CTV, Video, Audio, Display and Yield Management strategiesExperienced in leading and training programmatic teams (up to 20+ people)Strong market exposure with active advertising industry contactsFreelance consultantAvailable on Malt:
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.