Andre de Castro Deus
Director of Growth & Partnerships @Frsteam Alberta
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WORK HISTORY
Director of Growth & Partnerships @Frsteam Alberta
Calgary, FR
Drive board-level revenue strategy, scaling average monthly revenue by 30% through structured growth and partnership initiatives. Lead and develop a cross-functional team of 6 direct reports, aligning marketing, business development, and operations to accelerate pipeline performance. Structure and close 5 recurring strategic partnerships, generating 18% of total 2025 revenue. Implement KPI governance and performance dashboards to improve visibility across sales, marketing, and operations around measurable growth targets. Design and operationalize a recurring-revenue partnership framework, strengthening client retention, predictability, and long-term revenue stability.
EDUCATION
Ibmec
Masters, Human Resources and Organizational Development
University of Missouri-Columbia
Crosby MBA, Global Development, Leadership, Technology and Management
EBS - Estação Business School
Masters, Project Management
FAE Centro Universitário
Major, Bachelor in Business Administration
SKILLS
ABOUT ANDRE DE CASTRO DEUS
Open to \"Executive Roles\"Over the past 15+ years, I have led operational transformation initiatives across banking, retail, franchise, and service environments in both Latin America and North America. My career has centered on building structure where complexity exists, strengthening financial visibility, and positioning organizations for scalable growth.As Chief Operating Officer at BRSports, I led a full operational restructuring during a period of supply chain dismemberment, consolidating over $5M in dispersed inventory, outsourcing distribution, and reducing inventory-related costs to less than 10% of prior levels within 12 months. I also transitioned e-commerce operations from a $1.5M annual loss to a $500K annual profit through platform migration and operational realignment.At Frsteam, I first stabilized a $1.1M operation by right-sizing workforce structure, implementing governance frameworks, and reducing operational errors by 90%. I later drove board-level growth strategy, increasing average monthly revenue by 30% and structuring recurring partnerships representing 18% of total annual revenue.Earlier in my career at HSBC, I led multi-country digital initiatives across Latin America, including CRM and HR portal implementations that reduced service wait times by 25% and achieved 40% early adoption rates. These experiences established my foundation in large-scale governance, systems implementation, and cross-functional change leadership.What differentiates my approach is the balance between financial discipline and growth enablement. I focus first on operational clarity—cost visibility, KPI architecture, structured processes—then build scalable systems that allow revenue expansion without sacrificing control.I would welcome the opportunity to contribute to an organization seeking a hands-on, transformation-oriented operations executive prepared to build, stabilize, and scale.Thank you for your time and consideration.
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