André Campbell
Head of Emea Sports and Entertainment Partnerships @Amazon Web Services (AWS)
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WORK HISTORY
Head of Emea Sports and Entertainment Partnerships @Amazon Web Services (AWS)
Leading Formula 1 and Ferrari Global Executive Marketing Programs at Amazon Web Services (AWS).
EDUCATION
University of Cambridge
Cambridge Institute for Sustainability Leadership (CISL) , Business Sustainability Management Programme
Kingston University
BA, Economics
New York University
MBA Exchange Student, Future Cities Elective
Imperial College London
Master of Business Administration - MBA, Business Administration and Management, Marketing and Strategy Specialisation
Imperial Business School
Master of Business Administration - MBA, Business Administration and Management, Marketing and Strategy Specialisation
SKILLS
ABOUT ANDRÉ CAMPBELL
Senior marketing executive with 17 years experience specialising in strategic business development and executive engagement across technology, sports, and media industries. I build and scale marketing programs that drive measurable business impact for global enterprises. My expertise spans creating data-driven strategies, developing strategic partnerships, and leading cross-functional teams in complex international environments.Core Leadership Areas: Business Development & Strategic Partnerships: Extensive experience building partnership portfolios across technology, sports, and media sectors. Proven track record developing strategic relationships with enterprise clients and Fortune 500 partners. Executive Marketing & Engagement: Specialist in creating sophisticated marketing strategies that resonate with C-suite audiences. Expert in Account-Based Marketing approaches and high-touch client engagement programs. International Operations & Team Leadership: Experience scaling marketing operations across multiple markets including EMEA, NAMER, LATAM and APAC regions. Skilled in building and leading diverse, high-performing international teams.Industry Expertise- Technology: Cloud computing, SaaS platforms, digital transformation initiatives- Sports Marketing: Formula 1, motorsports partnerships and activations- Media & Entertainment: Global content distribution, brand partnerships, integrated marketingProfessional Highlights- Currently Head of Formula 1 and EMEA Executive Engagement Program at AWS- Drove and retained revenue for the Mercedes-EQ Formula E Team who won two consecutive World Teams\' Championship in the 2020/21 and 2021/22 seasons - Launched Windows 10 globally for Microsoft Devices Group and managed Global Sports Partnerships- Co-founded and scaled the Spirit of London Awards 20••••12 hosting 4 consecutive 10 Downing Street Receptions with Prime Minsters.Leadership Capabilities: Strategic planning and execution across complex stakeholder environments Cross-functional team development and international operations management Budget management and ROI optimization for large-scale marketing programs Board-level stakeholder engagement and relationship management Advanced analytics and performance measurement implementation
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