Andre Beauvais
VP of Design - Brands Division @Mad Engine Global, LLC.
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WORK HISTORY
VP of Design - Brands Division @Mad Engine Global, LLC.
Irvine, CA, US
Direction of Design and Marketing rollout of both in-line and seasonal licensed capsules · Direction and management of Apparel Design / Apparel Marketing teams ·Marketing project management · Product development management · DTC / Ecommerce art direction and content production / oversight. · Presentation of both in-line and seasonal product offerings to executive teams · Direction and coordination of marketing asset acquisition · Direction of social media management team · Presentation of capsule collections to licensors & Stakeholders · Marketing asset Direction and Production · Direction and curation of capsules for Value Channel, Specialty, and Big Box Channels · Talent acquisition · Department budget management · Photoshoot production, casting, and coordination. · Responsible for go-to-market strategy. Currently working with licensors such as · Disney · Marvel · Nickelodeon · Star Wars · Warner Brothers · Mattel · Microsoft · Epic Games · Russel Athletic · General Mills · Peanuts
EDUCATION
VLTC
Graphic Design Certification, Graphic Design
ABOUT ANDRE BEAUVAIS
I\'m Andre Beauvais, a current design department leader with a demonstrated history of managing the apparel product lifecycle. Multi-skilled in creating compelling and competitive products from the ideation phase through the go-to-market strategy within the sportswear, action sports, and streetwear markets within big-box and boutique retail environments. I have contributed to significant growth and successful marketing initiatives for many global apparel companies and licensors.
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