Andrea Zúñiga
Human Centered Innovation ✦ Experience & Product Strategy ✦ Service Transformation
- Role
- Manager Consultant - Customer Experience and Innovation Strategy at Publicis Sapient
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Andrea Zúñiga
I am a customer experience and product strategy leader with over a decade of experience helping organizations design and scale digital products, services, and experience ecosystems.I partner with executive teams to translate human insight into future-state product strategies, customer journeys, and digital transformation roadmaps that drive measurable growth and meaningful customer outcomes.My work sits at the intersection of customer experience, product strategy, and innovation. I help organizations understand evolving customer behavior, identify opportunity spaces, and align cross-functional teams around scalable solutions.Over the past decade I’ve worked across global corporations, consulting environments, and early-stage ventures—supporting leaders in industries including healthcare, pharmaceuticals, telecommunications, retail, aerospace, energy, and consumer goods.My strength lies in bridging research, design, product, and business strategy—helping organizations move from insight to execution while building internal capability along the way.
Experience
Manager Consultant - Customer Experience and Innovation Strategy
Jan 2023 — Present · Chicago, IL, US
Partner with executive leaders to define future-state digital products and experience ecosystems, aligning organizations around customer-centric transformation and translating human insights into scalable solutions.Focus Areas: • Digital ecosystem and product strategy• Executive visioning and transformation roadmaps• Co-creation workshops and leadership alignment• Cross-functional collaboration across product, design, engineering, and data• Defined the future-state digital ecosystem for a global pharmaceutical company, enabling AI-enabled brand platforms and connected patient experiences.• Enabled C-suite investment in a digital transformation program for a national premium grocer by delivering an enterprise CX strategy aligned to loyalty, e-commerce, and in-store growth.• Partnered with marketing leadership at a luxury retailer to design a differentiated loyalty strategy grounded in human-centered insights.• Led a participatory visioning process at a federal agency that aligned executive stakeholders around a unified future roadmap for grants management.• Redesigned digital product journeys for a national telecom provider, embedding AI capabilities into discovery, comparison, and purchase experiences.
Education
Illinois Institute of Technology
Bachelor of Architecture (B.Arch.), Specialization in Landscape Architecture
2008 — 2013
Universidad Politécnica de Madrid
Exchange Program, Escuela Técnica Superior de Arquitectura de Madrid
2012 — 2012
Illinois Tech Stuart School of Business
Master of Business Administration (MBA), Innovation
2013 — 2015
Institute of Design (ID)
Masters of Design, Innovation and User-centered Design
2013 — 2015
Colegio Emil Freidman
High School Diploma, STEM Concentration, with honors
1994 — 2008
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