Andrea Zelenetz
- Role
- Vice President, Head of Early Tenure Card Marketing at JPMorganChase
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Andrea Zelenetz
Expertise in creating successful strategies across onboarding, loyalty, cross-sell, and…
Experience
Vice President, Head of Early Tenure Card Marketing
Jan 2018 — Present · New York, NY, US
Leads marketing for new Chase consumer credit cards for the first year of tenure. Identified drivers of engagement to create evolve strategy. Built out and leads team on card launches, product refreshes, and managing digital channels. • Launched new email and digital onboarding strategies resulting in ~$45MM NPV annually. • Created testing plan to optimize channels, increasing click-thru rates up to +250%. • Championed for and piloted new execution capability, reducing email…
Education
The George Washington University School of Business
MBA, Marketing
Muhlenberg College
BA, International Studies (emphasis on business and economics), English (minor)
Queen Mary University of London
Semester Abroad
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