Andrea Zahumensky
President | Chief Marketing Officer | Global Business Leader | P&L Operator | High Performing Team Builder
- Role
- President - N a Baby & Child Care, N a Personal Care Transformation and Kc Canada at Kimberly-Clark
- Location
- Chicago, IL, US
- LinkedIn followers
- 500 followers
About Andrea Zahumensky
Forbes #20 of 50 Most Influential CMOs in the World || Marketing Dive Executive of the Year || Restaurant Business Power 20 || AdAge Campaign of the Year || Brandia: Heroes of Marketing || University of Cincinnati Herman Schneider Distinguished Alumni AwardGlobally recognized business leader and brand builder who believes that “Nothing Great Happens when You’re Comfortable” in both life and business. Known for inspiring multi-discipline teams to deliver bold work that is more than they thought possible, orchestrating blockbuster innovation, viral culture moments, cutting edge digital and social campaigns and sustained business performance. Passionate, value-based leader who has moved with ease and built winning teams across industries, consistently driving industry leading growth across highly competitive and complex categories including CPG and QSR, brand and performance marketing, e-commerce and traditional retail, leading and challenger brands.Skillsets and Experiences:• P&L responsibility (+$3.0Bn sales).• Franchisee Leadership/Partnership• Talent attraction and development, consistently developing and promoting talent ahead of peers.• E-commerce growth in both owned channels and aggregators/retailers.• Global leadership including geographic expansion and all BRIC countries.• Innovation strategy, development and in market delivery, including retailer co-development.• Consumer and Shopper data and insights leadership and application.• Retailer/Brand joint business planning to deliver win/win across Big Box, Small Box and Pure Play.• Brand Architecture, Equity and holistic advertising ownership including consumer targeting, digital and performance marketing and capability, shopper marketing and managing multiple agencies across disciplines.• Market analysis including market mix and assortment optimization, pricing, and overall business drivers.• Internal & External Public Relations• Multi-functional team leadership and organization capability building.• Strong collaboration across matrix organization.
Experience
President - N a Baby & Child Care, N a Personal Care Transformation and Kc Canada
Jul 2024 — Present · Chicago, IL, US
Education
University of Cincinnati
B.S. Industrial Engineering
1994 — 2000
Skills
- Competitive Analysis
- Business Strategy
- Marketing Management
- Market Analysis
- Global Marketing
- People Development
- Global Strategy
- P&L Responsibility
- Brand Architecture
- Brand Equity
- Consumer Products
- Product Marketing
- Product Innovation
- Digital Marketing
- Bric
- Market Research
- Marketing Research
- Brand Management
- Cross-Functional Team Leadership
- Marketing Strategy
- Marketing
- Strategic Thinking
- Geographic Expansion
- Customer Insight
- Pricing Strategy
- Integrated Marketing
- P&L Management
- Fmcg
- Shopper Marketing
- Global Business Development
- Product Launch
- Brand Development
- Segmentation
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