Andrea Wilson
Bringing innovative ideas to life through award-winning sponsorship and activation programs
- Role
- Director, Marketing at Yp, The Real Yellow Pages
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Andrea Wilson
Results-driven, strategic sports and experiential marketing professional with over 15…
Experience
Director, Marketing
Jan 2009 — Present · Glendale, CA, US
Formerly AT & T Interactive. Emphasis in marketing strategy, research and planning for consumer-targeted Advertising and Sponsorship activity.• Hands-on management of all integrated creative, media and sponsorship programs for the YP brand; aimed at driving awareness and engagement with brand and consumer products.• Cross-functional team leader for YP brand launch and YELLOWPAGES.COM brand transition; including defining strategy, creating architecture, establishing identity, defining goals and developing methods for measuring success.• Grew national brand awareness more than 20% in just over one year through integrated national and local campaigns.• Upon spin-off from AT & T, worked to redefine YP as a standalone company and evolve existing brand strategies; including updating positioning, promise, personality, identity and messaging. • Directed market research and brand tracking initiatives; including ongoing brand and advertising trackers, and qualitative and quantitative positioning research. Evaluated reports and made strategic recommendations to senior executives.• Led development and optimization of direct-response campaigns to increase mobile application downloads; generating more than 300K downloads in 2011. • Expanded YP brand presence at high-profile AT & T sponsorships events to drive engagement, including the NCAA Final Four, BCS National Championship game, and AT & T Pebble Beach National Pro Am. • Managed creative and media agencies to ensure cohesive plans and alignment on core business goals and communications objectives.
Education
The University of Texas at Austin
MA, Advertising
2005 — 2006
The University of Texas at Austin
BA, Psychology
1998 — 2001
Skills
- Copywriting
- Digital Strategy
- Brand Developement
- Mobile Marketing
- Start-Ups
- Creative Direction
- Online Advertising
- Research
- Digital Marketing
- Integrated Marketing
- Brand Development
- Marketing Strategy
- Direct Marketing
- Sponsorship
- Brand Awareness
- Interactive Marketing
- Strategy
- Advertising
- Marketing
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