Andrea Sands
Strategic Marketing Leader | Storyteller & Growth Strategist | Nonprofit Sector
- Role
- Customer Development Advisor at Sentara Health
- Location
- Charlottesville, US
- LinkedIn followers
- 500 followers
About Andrea Sands
I am a seasoned marketing professional with a strong background in nonprofit leadership…
Experience
Customer Development Advisor
Jul 2023 — Present · Charlottesville, VA, US
Serve on the Sentara Martha Jefferson Hospital (SMJH) leadership team, advising on marketing and consumer engagement strategies to support population-level growth, volume targets, and strategic market positioning.• Lead marketing strategy for Sentara in Charlottesville market, acting as the primary liaison between SMJH leadership and the corporate leadership team in Virginia Beach.• manage vendor relationships to ensure timely execution of campaigns, adherence to brand standards, and alignment with business goals.• Oversee marketing budget, making data-informed investment decisions based on campaign performance, ROI, and long-term brand strategy.• Develop campaign briefs and guide fiscally responsible marketing planning, prioritizing initiatives that deliver measurable patient acquisition, retention, and brand affinity.• Manage marketing-related regional community partnerships, sponsorships, and corporate social responsibility initiatives to enhance brand reputation and strengthen organizational presence in the local community.
Education
William Woods University
Bachelor of Arts - BA, English literature, minor in physical science
2008 — 2011
University of Missouri-Columbia
Master of Arts - MA, Journalism: Strategic Communication and Public Relations
2014 — 2015
Skills
- Teamwork
- English Literature
- Statistical Modeling
- Writing Skills
- Research Projects
- Critical Thinking
- Literary Theory
- Professional Sports
- Graphic Design
- Baseball
- Social Networking
- Communication
- Photoshop
- Brand Management
- Strategic Communications
- Fundraising
- Quantitative Research
- Customer Service
- Promotional Marketing
- Sports Economics
- Illustrator
- Event Management
- Microsoft Office
- Public Relations
- Proofreading
- Social Media
- Sports Marketing
- Indesign
- Advertising
- Statistical Data Analysis
- Adobe Acrobat
- Copywriting
- Event Planning
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