Andrea Eaton
Chief Marketing Officer at Ataccama
- Role
- Chief Marketing Officer at Ataccama
- Location
- Boston, MA, US
- LinkedIn followers
- 500 followers
About Andrea Eaton
I’m a growth-focused executive with 20 years of experience leading go-to-market transformation and scaling organic revenue across private equity-backed and publicly traded technology companies ranging from $5M to $500M+. I have held leadership roles spanning CMO, CRO, Product Marketing, Demand Generation, and Sales across high-growth AI, software development, fintech, and SaaS organizations. I’ve led through both the buy and sell sides of strategic acquisitions. My strength lies in architecting differentiated brand narratives and building high-performing GTM engines that consistently deliver pipeline, customer acquisition, and sustained revenue growth. Hands-on and data-driven, I aim to balance strategic clarity with operational speed. As AI capabilities evolve, my team and I are focused on continuous learning and pragmatically embedding AI and agents into marketing and SDR workflows to accelerate impact, create efficiencies, and drive growth at scale.KEY SKILLS & EXPERIENCE Go-to-Market Strategy • Sales & Marketing Leadership • Product Marketing • Demand Generation & ABM / ABX • Brand • Direct & Partner Sales • Partner Marketing & Enablement • SDR/BDR Function Leadership • Talent Development • Leading through Acquisitions (sell and buy side)INDUSTRY DOMAIN EXPERTISESaaS • B2B • FinTech • Payments • Low Code and AI • Software Development
Experience
Chief Marketing Officer
Dec 2025 — Present · Boston, MA, US
Leading the global marketing organization at Ataccama
Education
Universidad de Granada
Spanish for Business
Babson College
Bachelor's Degree, Marketing, Global Business Management
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