Andi Teggart
Social Media Strategist | Adjunct Professor | Influencer Marketing Expert
- Role
- Founder at Lucky Collective
- Location
- Nashville, TN, US
- LinkedIn followers
- 500 followers
About Andi Teggart
I\'m a social media strategist, content creator, and adjunct professor with 15+ years of experience building global communities and influencer programs for consumer brands. I\'ve worked across agencies, in-house teams, and for the past nine years, run my own consultancy, Lucky Collective. I\'ve shaped social and influencer strategies for brands like PayPal, Manhattan Toy, Mozilla, Adobe, Bare Snacks, Databricks, and others — developing content frameworks, launching global campaigns, and partnering with creators to bring brand stories to life.What makes my perspective unique: I\'m a brand strategist, a content creator myself, and a professor teaching social media and influencer marketing courses. This triple lens keeps me grounded in what works: strategically, creatively, and culturally.Let\'s chat!
Experience
Founder
Mar 2016 — Present
We are storytellers that create digital experiences for global consumer and tech brands to build, engage, and grow communities on social media. We design and create uncover opportunities for brands and influencers to engage in a meaningful way, through creative, thoughtful digital programming.The Lucky Collective team brings more than a decade of experience in strategic marketing, creative services, influencer and brand collaborations, event planning, and content creation. Founded by Andi Teggart in 2016, Lucky Collective works with a variety of clients ranging from small businesses and startups, to global brands, including: Bare Snacks, Mozilla / Firefox, Spatial, Benefit Cosmetics, Tone It Up, Manhattan Toy and more.
Education
Purdue University
Graduate Certificate, Strategic Communication Management
2018 — 2019
Purdue University
Master of Science - MS, Communication, General
2018 — 2019
Ohio University
Bachelor of Science, Journalism
2007 — 2011
Skills
- Consumer Technology
- Blogging
- Social Strategy
- Influencer Marketing
- Digital Branding
- Fashion Marketing
- Marketing
- Social Media Marketing
- Blogger Partnerships
- Event Planning
- Consumer PR
- Online Community Management
- Social Media Measurement
- Digital Marketing
- Brand Marketing
- Strategic Partnerships
- Strategic Communications
- Social Media
- Media Relations
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