Jesper Andréasson
Brand Strategy & Transformation | Business Innovation | Advisor | Digital | Growth | Product | Marketing
- Role
- Head of Lincoln Global Brand Strategy & Transformation at Ford Motor Company
- Location
- Los Angeles, CA, US
- LinkedIn followers
- 500 followers
About Jesper Andréasson
Documented success of strategically connecting the dots between consumer, brand and business needs through digital products, innovations and communication ideas that stick – focus on tech, lifestyle and luxury.Strong product management & brand marketing skill set with broad experience of identifying opportunities for growth. Passion for rapid experimentation and data-driven iterations across the conversion funnel. Agnostic approach to what drives marketing efficiencies (the science of dashboards vs. the art of the mood board) – stewarding strong brands are the best and most resilient catalyst for growth. Pragmatic hands-on view on solving problems - appreciated for my entrepreneurial and agile ways of leading cross functional teams to excellence and shipping products & marketing solutions.Digital native combining an analytical, communication & business driven mindset to help navigate industries on their inevitable but exciting digital transformation journeys. American citizen - lived in Germany, Belgium and Sweden (home country). Culturally curious with a global perspective on the world.
Experience
Head of Lincoln Global Brand Strategy & Transformation
May 2023 — Present
Education
Harvard Business School Online
Disruptive Strategy
Stockholm School of Economics
M. Sc, Marketing
Skills
- Integrated Marketing
- Marketing Communications
- Social Media
- Brand Management
- Marketing Strategy
- Customer Insight
- Business Strategy
- Business Development
- Digital Marketing
- Online Advertising
- International Marketing
- Digital Strategy
- Advertising
- Social Media Marketing
- Brand Development
- Marketing Management
- Fmcg
- B2b
- Strategy
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