Andrea Crossley Spencer
Agency Founder and Strategic Communications & Storytelling Leader | Messaging, Brand Voice, Fundraising & High-Impact Communications
- Role
- Founding Partner & Director of Brand Messaging at Tigermoth Creative
- Location
- Greensboro, NC, US
- LinkedIn followers
- 500 followers
About Andrea Crossley Spencer
I am a strategic narrative and storytelling leader who helps mission-driven organizations…
Experience
Founding Partner & Director of Brand Messaging
Nov 2014 — Present · Greensboro, NC, US
Tigermoth Creative is a purpose-driven marketing agency specializing in strategic storytelling and audience development for mission-focused organizations that work to improve the quality of life. Our team brings deep expertise in branding, fundraising, public engagement, and community-centered messaging, with a strong focus on nonprofits, education, health, and economic development.As Co-founder and Director of Brand Messaging, I lead the development of strategic messaging that is rooted in real-world impact. I craft brand voice, narrative, and content that help clients clarify their mission, connect with audiences, and inspire belief and action.Tigermoth uncovers what makes an organization meaningful, then shapes the story and communication strategies that bring that to life. From foundational messaging to high-impact content and campaigns, we turn complex ideas into authentic, resonant communication.Partnerships include:• Education: Guilford County Schools, UNCSA, scholarship programs, research institutes• Health: Cone Health, Carolina School-Based Telehealth Collaborative• Economic Development: Randolph County EDC, Action Greensboro, Greensboro Chamber• Equity & Empowerment: YWCA, College Success Foundation, multiple HBCUs• Arts & Culture: NC Museum of Art, Kenan Institute, local arts councils• Conservation: New River Conservancy• Community: IRC, StepUp Greensboro, NCCJ• Place-based: Downtown Greensboro, Town of Jamestown, Rockingham CountyServices include:Brand strategy and content creation grounded in research, clarity, lived experience — and crafted to capture voice, values, and nuance.Visual identity and design that connects the head and the heart Photography and video production that highlight authentic community voices Digital and social strategy built for real engagement, not just automation Creative direction and project management grounded in collaboration and trustSee our work: tigermothcreative.com | vimeo.com/tigermothcreative
Skills
- Advertising
- Creative Writing
- Direct Mail
- Blogging
- Social Media
- Speech Writing
- Leadership
- Literature
- Project Management
- Copywriting
- Journalism
- Strategy
- Entrepreneurship
- Publishing
- Web Content
- Writing
- Fundraising
- Strategic Communications
- Editing
- Copy Editing
- Marketing
- Proofreading
- Photography
- Books
- Web Content Writing
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