Andreas Luchini

About Andreas Luchini

I’m a 360° Creative/Senior Art Director with 15+ years of experience building brands, identities, and experiences that connect emotion and design. Swedish-born and New York–based, I bring a Scandinavian aesthetic shaped by multicultural influence — combining clarity, storytelling, and soul.My work spans brand identity, experiential, digital, and campaign design, leading teams and ideas from concept through execution. Whether designing a global event, a logo, or a social campaign, I believe in the power of passion, collaboration, and creativity that moves people.Awards:\'21 Daytime Emmy Awards nominee,\'19 Clio Awards nomineePortfolio: worked with a diverse spectrum of clients/brands like:• Nickelodeon• Reebok• JetBlue• Google• Jack Daniels• Pepsi• SiriusXM• Adidas Originals• INY• Motorola• Harley Davidson • Trident• Captain Morgan• Sephora• Lincoln Cars• Pantene• United Nations• TNT• Under Armor • Mtn Dew• NBC.plus many more!Additional Short-Term Projects:Worked with NYC agencies including AvroKO/Brand Bureau, Johannes Leonardo, Iris Worldwide, Mirrorball, contributing to branding, campaign, and experiential projects.Also: NYC-based Street Photographer & Independent Music Producer

Experience

1. Art Director

   George P Johnson Experience Marketing

   Sep 2025 — Present · New York, NY, US

   Lead art direction and 2D visual design for one of Google’s largest annual events, Google Cloud Next ’26—driving visual direction and concept development across key touchpoints. Oversee creative development and delivery for designated event zones including Developer Experiences, Google Skills, and Public Sector, with a focus on creating cohesive brand experiences that bring storytelling to life through space, environment, and design craft. Collaborate closely with creative leadership, clients, 3D designers, and event producers to define the event’s overall look and feel.

Education

• Södertörn University

  Multiculturalism & Journalism

  2006

• Kaggeholm College

  Bachelor of Fine Arts (BFA), Journalism & Graphic Design

  2003

• Berghs School of Communication

  Creative Strategy

  2010 — 2010

Skills

• Multimedia
• Social Media Marketing
• Social Media Strategist
• Flash
• Adobe Creative Suite
• Book Design
• Art
• Catalogs
• Creative Direction
• Social Media
• Mood Boards
• Graphics
• Visual Identity
• Creative Strategy
• Environmental Graphics
• Photoshop
• Dreamweaver
• Illustrator
• Brochures
• Storyboarding
• Visual Communication
• Indesign
• Posters
• Mac
• Logo Design
• Typography
• Adobe Acrobat
• Corporate Identity
• Press Checks
• Art Direction
• Graphic Design
• Image Editing
• Flightcheck
• Iconography
• Advertising
• Photography
• Brand Development
• Web Design
• Type Design
• Fashion