Andrea Signori
Omnichannel Technology Senior Manager @Accenture Song
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WORK HISTORY
Omnichannel Technology Senior Manager @Accenture Song
Rome, IT
Into Accenture ICEG (Italy, Central Europe, Greece) eCommerce / MarTech Area I\'m Delivey Lead (certified) for the complete delivery of complex and strategic projects in HPS (Health & Public Services) and Private sector. In charge for Digital Transformation and integration of MarTech & ADtech platforms (CRM, Data Analytics, CDP, DMP, API gateway, Data Lake, GAM) in order to modernize Client\'s productive processesConnecting Artificial Intelligence/Machine learning (AI/ML) with business value
EDUCATION
HEC Paris
Management
Liceo Linguistico "G.Carducci"
Diploma, Languages
Istituto Europeo di Design
Master, Marketing (on and off-line), communication, advertising, PR management, press office
Ramapo College of New Jersey
Master of Business Administration - MBA, Finance and Financial Management Services
Sapienza Università di Roma
Scienze della Comunicazione, Marketing (on and off-line), communication, advertising, PR management, press office
SKILLS
ABOUT ANDREA SIGNORI
16 years of experience in Digital industry primarly focused on- digital project management (strategy. ecommerce side, UX design, purchase channel, customer relationship management)- digital transformation (systems side and people side)- connecting Artificial Intelligence/Machine learning (AI/ML) with business value In charge for digital transformation activities (since more than 8 years) in complex contests balancing off-line and online views. Skilled in Marketing Management, Digital Strategy, Advertising and E-commerce. Highly experienced in driving ecommerce activities managing teams up to 20 resources. Ability in working on Digital platforms as Salesforce.com (Marketing Cloud, Commerce Cloud) adapting the right solution in the appropriate context. I\'m: starving of reaching out the 100% in every project using passion, curiosity, methodology,and good feeling I have: a great passion for Digital stuff and extensive experience in working in both Digital and non-Digital environments; as in Italy as abroad. I love: fixing stuff thinking out-of-the-box I enjoy: doing things with a \"good-karma\" approach
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