Andreas Hennecke
Key Account Manager Rare Disease @EVERSANA
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WORK HISTORY
Key Account Manager Rare Disease @EVERSANA
As a Key Account Manager Rare Disease I will conduct business/sales with key targeted specialist healthcare providers, whilst educating the market alongside the entire patient journey, drive clients brand adoption and establish client’s leadership in the respective disease area.
EDUCATION
Bayer AG
Ausbildung
ABOUT ANDREAS HENNECKE
More than 10 years of experience in local and regional marketing in the pharmaceutical and medical technology sectors. This knowledge was applied in launch of a drug for rare diseases and a CT injector system. Regular and intensive exchange with customers is essential to understand their needs and for a successful marketing and sales activties. That is why sales and customer interaction have always played an important role and are also a great passion. Key Achievements: 1. Prepare and execute the successful launch of a CT Injector for the German market including adopting global strategy, establishing a local pricing model for disposables and conducting a training for local sales team. Set up regional networks together with clinics, that are focused on a rare disease to improve the referral from the ambulatory segment to the clinic with a better patient outcom. Launch the indication of CEM within in Focus countries within EU and creating with a sub team the marketing materials. Increase sales of Contrast media, although supply shortage by setting a higher Floor Price and boosting the ASP through the region.
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