Andrea Scroccaro

Head of Marketing Communication @Miele Italia

Treviso, IT

EMAILS

[email protected]

MOBILE NUMBERS

+91 *********19

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WORK HISTORY

Sep 2019 — Present

Head of Marketing Communication @Miele Italia

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Areas of responsibility-Marketing Budget -Communication strategy -Communication team (6 FTE)-Local content productions (Creative agencies, Audio visual production, Brochure & Catalogues.)-Media Deployment Online (SEA, SEO, Social.)-Media Deployment Offline (TV, Print, Outoddo, OOH, Radio.)-Earn Media activities (PR, Sponsorship, Partnership, Events, Ambassador, Influencers.)-Third Party Consultation (Performance testing, Media Agencies, Reasearches.)-Retail & Consumer activation (POS Display, Expo, Instore promotion material, Instore promoters, In store events, Merchandising, B2C Fair.)-Business Partner Activation (Coop advertising Online, Coop Advertising Offline, Coop Pure Players, B2B Fairs, Experience & Events activities.)

EDUCATION

2000 — 2005

Università degli Studi di Udine

Master's degree, Foreign Languages - Public Relations

SKILLS

Traffic GenerationSemWeb Product ManagementAdvertisingLocal Search OptimizationMarketing StrategyUser ExperienceOnline MarketingContent StrategyWeb 2.0Dispositivi MobiliDirect MarketingDigital MediaKeyword AdvertisingSearch AnalysisPpcSocial NetworkingSEODemMobile DevicesSocial MediaWeb AnalyticsLead GenerationCrmGestione ProdottiWeb MarketingSocial Media MarketingNewsletterE-CommerceDigital MarketingPublic RelationsMarketing DigitaleStrategia Di MarketingNewslettersProduct ManagementLocal SearchOnline Lead GenerationOnline AdvertisingVideo MarketingMarketing Online

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