Andreas Cappell

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDREAS CAPPELL

Andreas Cappell is the Director of Product & Client Management at Accenture Song, formerly SinnerSchrader. With a strong background in digital strategy, product management, and agile methodologies, Andreas has led cross-functional teams in the automotive and insurance industries, managing up to 5 people disciplinarily and 30 professionally. He has consulted with leading global car manufacturers on digital marketing, customer experience, and cross-channel lead generation, and has introduced agile working methods on both agency and client sides.Previously, Andreas was the Director of Product & Client Management at SinnerSchrader for over 7 years, where he established a digital factory and led multidisciplinary teams of up to 10 professionals for a top global insurance company. He also consulted and implemented global design style guides for B2C, B2B, and B2E brands and launched a pan-European direct insurance brand.Andreas served as the Head of Product at werkenntwen for more than 2 years, managing teams of up to 5 direct reports and 20 indirect reports. He was skilled in developing platform and application concepts, designing and managing relaunches for both desktop and mobile platforms. He successfully led the relaunch of a subsidiary of RTL interactive, and was committed to creating user-centric experiences that drive engagement and deliver results.Before joining werkenntwen, Andreas worked as a Product Manager at Immowelt AG for almost 2 years. He was a digital content expert with a strong background in internet portal development, style guide creation, and design proficiency. Andreas led high-profile projects such as the immowelt.de relaunch (desktop and mobile), managed ferienwohnung.com, and oversaw company-wide social media activities. He was also adept at driving successful web relaunches and sharing knowledge as a speaker at industry conferences.Andreas began his career as a Junior Art Director at Publicis Groupe, where he worked for almost 7 years. He was responsible for concepts, design, and realization for clients like Walt Disney, MAN Nutzfahrzeuge, EADS, BMW, Mini, Neoplan, Siemens, and Hoffmann Group. He also managed marketing analytics tools and merchandise for Siemens, Infineon, and Areva, among others.Andreas is the father of two boys and husband to his wife Tanja (@frauhoelle) Cappell. In his spare time, he supports the Volunteer fire department Ebenhausen-Schäftlarn.