Andreas Bodtker

WORK HISTORY

EDUCATION

ABOUT ANDREAS BODTKER

Swiss-born and raised, with Venezuelan and Norwegian parents, and now living in New York, I bring a global perspective to everything I do. I’m a culture obsessed brand strategist with an instinct for spotting what makes a brand not only stand out but also stay relevant. I have a strong background in research, analytics, and uncovering meaningful insights that drive brand differentiation and business growth. Growing up between cultures, I was always curious about how culture shows up in our everyday lives. That curiosity evolved into a passion for understanding how brands reflect culture and how culture, in turn, shapes brands. I stay closely tuned in to what’s current and what’s coming next, tracking trends, conversations, and shifts across platforms and communities, both online and offline. What fuels me most is building brand identities that feel impactful and memorable. I love uncovering insights that spark big ideas that will resonate and inspire. I’ve worked across a wide range of industries including beauty, fragrance, fashion, fitness, hospitality, liquor, retail, and corporate, bringing a balance of strategic clarity and creative thinking to every challenge. In my free time, I’m an avid weightlifter and a regular at group fitness classes. Whether it’s strategy, culture, design, or fitness, I’m always down to chat. If you\'re looking for someone who bridges culture, strategy, and creativity with purpose and curiosity, I’d love to connect.