Andrea Long

Experience

1. Media Reporting Analyst

   Dick\'s Media

   Apr 2023 — Present · Pittsburgh, PA, US

   Integrate and translate performance KPIs and benchmarks from both onsite and offsite channels to deliver comprehensive mid-campaign and post campaign reporting with actionable insightsConduct monthly, quarterly and annual strategic analysis across marketing channels to inform media planning and sales proposalsSupport the sales team in providing ad hoc requests by gathering data from various media platforms and dashboards and creating performance driven materials for business needsPresent campaign media performance and learnings to internal stakeholders and external vendor partners by visualizing complex media metrics into easily digestible formatsIdentify and implement measurement enhancement opportunities to evolve omni channel and custom reporting capabilitiesPartner closely with media agencies to cultivate platform and channel specific insights to inform holistic media strategy, as well as stay current on new ad offerings and test & learn opportunitiesCollaborate with cross functional teams across the organization to automate reporting processes and develop dashboards to monitor performance real-time and allow for cross-channel optimizationsMaintain the reporting team’s tracker, and work efficiently with internal and external partners to ensure deliverables are met

Education

• The College of Wooster

  Communication Studies

  2012 — 2016

Skills

• Communication
• Photoshop
• Social Media
• Interpersonal Communication
• Advertising
• Powerpoint
• Microsoft Excel
• Spanish
• Publicity
• Social Media Marketing
• Microsoft Powerpoint
• Leadership
• Facebook
• Marketing
• Intercultural Communication
• Photography
• Microsoft Word
• Customer Service
• Microsoft Office
• Digital Media