Andreas Reh
Market Manager Overseas Amg, Maybach & G-class @Mercedes-AMG GmbH
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WORK HISTORY
Market Manager Overseas Amg, Maybach & G-class @Mercedes-AMG GmbH
Market Management & Business Strategy: • Development of go-to-market strategies on brand and product level to increase sales volume, strengthen financial performance and ensure long-term positioning of AMG, Maybach & G-Class in various Overseas markets. • Initiation and strategic evaluation of localized production opportunities to optimize cost structures, enhance profitability, and increase market competitiveness. • Creation of exclusive local vehicle editions and execution of high-end customer experiences, including e.g. racetrack events, to reinforce emotional brand equity and customer loyalty. • Holistic 360° market steering and close cross-functional collaboration across Sales, Product, Retail Network, Marketing, Controlling and Motorsport, delivering measurable growth in sales performance and ensuring a clear strategic value for our brands. • Ensuring a consistent volume planning process on a short- and mid-term horizon as the main responsible interface between markets and headquarters.Digital, Data & Process Excellence: • Lead Development of an AI-based chatbot leveraging internal data to enhance knowledge accessibility and streamline workflows. • Lead Design and rollout of a Business Intelligence suite with real-time dashboards across Sales, Product Management, Retail Network, Controlling & Marketing enabling improved market steering and strategic decision-making. • Project management (Scrum) and coordination of external IT and analytics partners to deliver digital transformation projects. • Data governance & compliance (as Data Steward & Data Protection Officer) ensuring GDPR conformity and structured data integration. • Automation of manual business processes, resulting in measurable efficiency gains and workload reduction across teams.Pioneered digital transformation and data-driven decision-making through AI, BI, and automation initiatives.
EDUCATION
Baden-Wuerttemberg Cooperative State University (DHBW)
Bachelor of Science, International Management for Business and IT
IIS Archimede - San Giovanni in Persiceto
Erasmus+ Exchange Program, Data Processing
Werner-von-Siemens Schule Wetzlar
Allgemeine Hochschulreife - Schwerpunkt Datenverarbeitung
ABOUT ANDREAS REH
Market Manager & Digital Transformation @ Mercedes-AMG
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