Andreas Maier
Head of Crm & Customer Activation @Breuninger
Signup · Get unlimited contacts
WORK HISTORY
Head of Crm & Customer Activation @Breuninger
Stuttgart, DE
Development of multi-channel strategies to activate customer segments on- & offline• Leading a team of 20 members being responsible for 13 stores and one e-shop in 10 countries• Ensuring a customer-centric & data-driven mindset in order to achieve acquisition & retention goals• Optimisation & establishment of processes for customer activation across various departments• Ongoing analysis, monitoring and development of strategically relevant customer segments• Coordination of use-case-based marketing initiatives across different customer segments• Budget & headcount planning reporting directly into the CCO
EDUCATION
Bayerische Akademie für Werbung (BAW)
Werbefachwirt (BAW)
Kommunikationsagentur Schultze. Walther. Zahel. GmbH
Werbekaufmann (IHK)
Bayerische Akademie für Werbung (BAW)
Kommunikationswirt (BAW)
FAU Erlangen-Nürnberg
Volkswirtschaftslehre
ABOUT ANDREAS MAIER
Passionate about creating satisfied customers by offering the right products and services at the right time according to user lifecycle and customer needs.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.