Andreas Krause
Senior Director Sales and Marketing @AUDI AG
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WORK HISTORY
Senior Director Sales and Marketing @AUDI AG
Performance | 39% volume growth. All-time profit and market share records. units/year. €5 billion revenueResponsibilities & Achievements:• Directed wholesale operations across 18 European markets, driving volume and profitability• Full accountability for key performance indicators (KPIs): sales volume, revenue, margin• Led cross-functional operations: Sales, After-Sales, Product & Pricing, Dealer Network, Marketing, Training, Digital Business and Distribution• Oversaw strategic planning processes, rolling forecasts, budgeting and long-term financial planning• Led a team of 21 employees and cooperated with 16 National Sales Organizations (total 200+ staff)
EDUCATION
Volkswagen Group Training Academy
Management Development Program AUDI AG
State Academic College, Saxony
Business Administration
HEC Paris
Executive Leadership Training
ABOUT ANDREAS KRAUSE
I am a passionate, ambitious and results‑driven Sales and Marketing executive with a proven track record in leading international commercial organisations, driving market growth and delivering strong financial performance. With over 20 years of experience across Europe and global markets, I have successfully steered complex matrix environments, accelerated commercial development and built high‑performing teams that consistently achieve ambitious business objectives.Actually, I direct wholesale operations across 18 European markets, overseeing the full commercial value chain including Sales, After‑Sales, Product & Pricing, Dealer Network Development, Marketing, Training, Digital Business and Distribution. I held full accountability for all key performance indicators—sales volume, revenue and margin—while ensuring financial stability through robust strategic planning, rolling forecasts, budgeting and long‑term financial modelling.Leading a team of 21 employees and collaborating closely with 16 National Sales Organizations, I established unified commercial standards, customer‑centric go‑to‑market strategies and market‑specific growth initiatives. My ability to align cross‑functional teams, navigate complex market dynamics and combine data‑driven decision making with entrepreneurial instinct has consistently enabled increases in revenue, efficiency and market share.With a strategic mindset, strong commercial acumen and a passion for innovation and customer value creation, I support organisations in achieving sustainable growth and strengthening their competitive position in fast‑moving international environments.
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