Andreas Katrakis
Portfolio Marketing Manager - SAP s 4hana & Business Technology Platform @T.CON - Team Consulting
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WORK HISTORY
Portfolio Marketing Manager - SAP s 4hana & Business Technology Platform @T.CON - Team Consulting
At T.CON, I drive the portfolio marketing strategy for SAP S/4HANA and the SAP Business Technology Platform (BTP), ensuring our positioning aligns with the evolving needs of mid-sized manufacturing companies. My role bridges the gap between technology and business value—translating complex SAP solutions into compelling, customer-centric narratives.Additionally, I lead T.CON’s rebranding initiative, overseeing the strategic repositioning of our brand to enhance market presence and employer attractiveness.Key Accomplishments:• Spearheaded strategic marketing initiatives for SAP S/4HANA (transition & full implementation) and SAP BTP.• Developed targeted messaging and go-to-market strategies to drive customer engagement and lead generation.• Managed the company-wide rebranding project, ensuring alignment with corporate strategy and internal buy-in.• Partnered with SAP and key stakeholders to communicate the value of cloud transformation and Clean Core principles.
EDUCATION
University of Applied Sciences Landshut, MBA
Master of Business Administration (MBA), B2B Marketing and Technical Sales
Linde Academy
Line Manager, People Management and Leadership Programm
Leipniz Universitaet Hannover
Magister, Social Sciences
SKILLS
ABOUT ANDREAS KATRAKIS
As a growth-focused professional with extensive experience leading all facets of…
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