Andreas Hoehner
Head of Brand Management Rum & Whisky @Pernod Ricard
Cologne, DE
EMAILS
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WORK HISTORY
Feb 2018 — Present
Head of Brand Management Rum & Whisky @Pernod Ricard
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Strategic lead of the brand HAVANA CLUB (#1 Rum in Germany) and the expansive Whisky portfolio (Ballantine’s, Chivas Regal, The Glenlivet etc.)- Responsible for a group of team leaders and brand managers - Involved in transformation projects focussing on marketing efficiency, creativity, organizational leadership and digital capability building.
SKILLS
Competitive AnalysisBeauty/Cosmetics IndustryMarketing ResearchDigital MarketingFast-Moving Consumer Goods (Fmcg)Consumer InsightsTrade MarketingTrade-MarketingFmcgBusiness StrategyCommercial InnovationP&L ManagementMarketingCustomer InsightStrategySocial MediaBrand ManagementBrand Development
ABOUT ANDREAS HOEHNER
15 years of Marketing experience in FMCG companies in international and national…
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