Andreas Cedborg

VP Digital Product @Electrolux Group

Stockholm, SE

Lead Product Management within a 290 FTE Digital Experience organization spanning software, firmware, electronics, data, and design across 150+ markets.Hold shared P&L accountability for a digital business powering connected appliance ecosystems across several hundred SKUs and millions of users globally.Own product and platform strategy across device-to-cloud architecture, multi-brand mobile applications, and next-generation electronics platforms.Drive portfolio prioritization and investment governance using outcome-based roadmaps and OKRs across 20+ cross-functional product teams.Scale user engagement to millions of active users while materially improving cloud unit economics and operational efficiency.Define and industrialize a consolidated electronics and software platform adopted across multiple global appliance programs, strengthening cybersecurity and lifecycle governance.Establish and scale digital monetization capabilities across accessories, consumables, and services, creating new recurring revenue streams.Initiate AI-native product team pilots integrating AI-augmented software delivery into enterprise release trains and compliance frameworks.