Andrea Pung

About Andrea Pung

Hi, I’m Andrea — a customer success and lifecycle marketing professional with 8 years of experience in digital marketing, e-commerce strategy, and email/SMS marketing, backed by 15 years in customer service. I specialize in helping brands optimize their customer journeys through smarter automations, segmentation, and data-driven insights. With a strong marketing foundation and hands-on experience troubleshooting platforms, supporting users, and analyzing performance, I’m passionate about simplifying complex processes and building meaningful, revenue-driving customer experiences.

Experience

1. Venue Marketing Coordinator

   Live Nation Entertainment

   Jan 2025 — Present · Detroit, MI, US

   Venue Marketing for The Fillmore Detroit and GLC Live at 20 Monroe in Grand Rapids.Develop and execute integrated marketing strategies across digitalplatforms, including social, web, and advertising, to support event and brandobjectives.Oversee strategic updates to venue websites and marketing assets,ensuring accuracy, brand consistency, and meticulous attention to detail.Manage creative direction and delivery of advertising assets, partneringcross-functionally with PR, tour marketing, and regional teams.Lead email and SMS marketing initiatives focused on fan engagement,retention, and ticket conversion through targeted lifecycle campaigns.Analyze campaign performance using Google Analytics and similar tools torefine messaging, audience targeting, and conversion outcomes.Utilize Asana and advanced proficiency in Google Workspace and MicrosoftExcel to manage projects, reporting, and campaign timelines.

Education

• Brighton High School

  High School Diploma

  2009 — 2012

• Eastern Michigan University

  Bachelors of Business Administration (B.B.A), Marketing

  2017 — 2017

• Washtenaw Community College

  Graduated with Honors with an Associate’s Degree, Liberal Arts and Sciences, General Studies and Humanities

  2012 — 2016

Skills

• Cashiering
• Public Speaking
• Window Displays
• Customer Experience
• Visual Merchandising
• Facebook
• Fashion
• Store Operations
• Event Photography
• Cash Register
• Customer Service
• Customer Satisfaction
• Pos
• Driving Results
• Digital Photography
• Marketing
• Photography
• Fitness Industry
• Retail
• Communication
• Teamwork
• Loss Prevention
• Art
• Microsoft Office
• Sales
• Microsoft Excel
• Powerpoint
• Apparel
• Leadership
• Fitness
• Retail Sales
• Visual Arts
• Merchandising
• Social Networking
• Social Media Marketing
• Team Building
• Mathematics
• Telephone Skills
• Microsoft Word
• Styling