Andrea Palten

About Andrea Palten

I run CMO Growth Guide, where I help you build a complete client acquisition system using proven marketing strategy, without bro marketing tactics. I also lead marketing at Techstars, one of the world’s most recognized startup accelerators. What I Do at Techstars:I lead a high-performing team driving brand positioning and demand generation for a global accelerator network that has backed thousands of startups. What I Do at CMO Growth Guide:I offer marketing consulting, coaching and audits to help you build a repeatable client acquisition system using lead generation, social media, email and a website that actually works, backed by 25+ years of real corporate marketing experience. No bro marketing! Website: YouTube: Free Newsletter: Consulting 1:1: Group Coaching & Consulting: The AI (GEO) Visibility System: The Homepage Conversion System: BackgroundFormer CMO at Talking Talent (463% increase in sales leads through ABM and brand strategy), plus leadership roles at Transamerica, Ogilvy, and American Humane. I\'ve also taught digital marketing at General Assembly. Core SkillsMarketing Strategy | Executive Leadership | Lead Generation | Growth Strategies | Demand Gen | AI & GEO (Generative Engine Optimization)| Brand Positioning | Content & Communications | Website Conversion | Product Marketing | Client Acquisition

Experience

1. Vice President Marketing

   Techstars

   Jul 2022 — Present · Boulder, CO, US

   As the head of Marketing, Brand, and Pipeline teams, I\'m in charge building and growing the Techstars brand globally and generating awareness for how the company supports entrepreneurs through every aspect of their journey from early stage funding through exits. Creating and managing growth strategies for marketing and lead generation that meet and surpass company goals.

Education

• Pavilion CMO School

  Chief Marketing Officer certification, Marketing Operations

• University of Colorado Boulder

  Bachelor's Degree, Journalism; an emphasis in English

• University of California, Berkeley

  Greater Good Science Center - The Science of Happiness

• Cornell University

  Marketing Strategy Certificate (MBA level courses), Samuel Curtis Johnson Graduate School of Management

Skills

• Leadership Development
• Marketing Management
• Strategy Development
• E-Commerce
• Digital Media
• Online Marketing
• Email Marketing
• Social Media
• Marketing Strategy
• Analytics
• Strategic Planning
• Team Leadership
• Business Strategy
• Mobile Marketing
• Fundraising
• Online Advertising
• Web Marketing
• Digital Marketing
• Strategy
• SEO
• Sem
• Lead Generation
• Integrated Marketing
• Public Relations
• Management
• Blogging
• Project Management
• Marketing Communications
• Social Media Marketing
• Advertising
• Web Development
• Entrepreneurship
• Leadership
• Digital Strategy
• Marketing
• Event Planning
• Mobile Devices
• Ppc
• Crm
• Web Analytics