Andrea Potrok
Board Member @Dateurope
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WORK HISTORY
Board Member @Dateurope
Provides strategic oversight, governance input and policy advocacy to advance digital assistive technology across Europe. Shapes strategy and governance agenda for a pan European industry association. Influences EU level policy thinking on inclusive digital infrastructure and regulation. Represents emerging and under served geographies, with focus on Central and Eastern Europe. Supports cross border partnerships and member engagement across the sector.
EDUCATION
Chartered Institute of Management Accountants (CIMA)
A qualified Charted Global Management Accountant (CGMA)
Middlesex University
Bachelor’s Degree in Business Management and Finance, Business Management and Finance
ABOUT ANDREA POTROK
When a deal closes, value creation either accelerates or quietly leaks through misaligned leaders, unclear decision rights and a portfolio that cannot land change at pace. The difference is rarely the strategy. It is the integration discipline, governance and the leadership conversations that most teams avoid.Strategic leader and former Head of Group Strategy at Medios AG, Germany’s SDAX listed specialty pharma group, with earlier senior roles across strategy, finance, Private Equity and public affairs at Lloyds Banking Group. Brings corporate strategy, PMI and operating model redesign together so boards can scale with control, integrate acquisitions without cultural fracture, and keep investors and executives aligned around clear choices and measurable delivery.What makes my approach different: Build a board ready integration and transformation cadence, with clear governance, portfolio prioritisation and decision rights Convert strategy into executable roadmaps using market evidence, operating model design and leadership alignment Handle the difficult integration moments: executive mediation, cultural integration, role clarity and accountability resetsWho I work with: Boards and CEOs pursuing growth through acquisition or international expansion Investors and executive teams needing sharper portfolio governance and delivery grip Regulated organisations balancing transformation with risk appetite and stakeholder scrutinyIntegration leadership recognised with a German M&A Association Deal of the Year award, CGMA qualified, IMD executive education, and Board Member at DATEurope.If you need post merger integration that protects deal value and strengthens leadership alignment, let’s talk.
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