Andreanne Rondeau
Loyalty Specialist @Stratlx
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WORK HISTORY
Loyalty Specialist @Stratlx
CA
Assisting businesses in all their loyalty and customer retention needs, from strategy to roll-out- Loyalty and Customer Retention Solution Engineering System integration, program design and modeling, ROI- Customer Retention and Relationship Marketing Strategy Customer journey, marketing automation, design and implementation of retention strategies- Align Business Objectives and Technical Requirements Define and document functional requirements, align technological and commercial requirements and constraints, assist in digital transformation- Data analysis, segmentation and targeting Development and implementation of customer segmentation and targeting strategies, customer insights, definition of KPIs and program performance analysis
EDUCATION
HEC Montréal
M.Sc.
Université de Montréal
BACC
SKILLS
ABOUT ANDREANNE RONDEAU
LOYALTY AND CUSTOMER RETENTION, FROM STRATEGY TO ROLL-OUT Over the last 15 years…
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