Andreani Rustandi

About Andreani Rustandi

Product leader with 5+ years driving innovation and revenue growth across SaaS and e-commerce. Developed analytical rigor and strategic thinking mindset through experience in the consulting industry and working closely with Fortune 500 companies senior executives, honing expertise in problem-solving, data-driven decision-making, and complex stakeholder management. Proven track record scaling product organizations, leading cross-functional teams, and delivering 12x merchant growth and 10.5x company revenue growth through platform transformation. Excels at translating business objectives into product strategy, optimizing go-to-market execution, and building high-performing product teams.

Experience

1. Head of Product

   Openborder

   Jan 2025 — Present · New York, NY, US

   After serving as OpenBorder\'s first product hire and building the company\'s core platform as Senior Product Manager, I transitioned into the Head of Product role to scale the product function and drive multi-year product strategy. I lead a structured product team, define annual product strategy, and partner with engineering and cross-functional leaders (Sales, Operations, CSM, CX, and External Partners) to deliver sustainable growth.o Product Strategy & Vision: Defined multi-year product strategy leveraging global tariff volatility and trade dynamics to position OpenBorder\'s tax engine as embedded compliance infrastructure within 3PL ecosystems, driving 42% merchant growth and 20% revenue expansion.o Platform Scaling & Ecosystem Expansion: Scaled OB core logistics and tax engine into an ecosystem-ready platform supporting merchants, carriers, 3PLs, and other third-party vendors, resulting in 30+ external partners integration.o Team Leadership: Built and scaled the product organization from a single product leader into a structured team of Product Managers, UI/UX Designers, Project Managers, and Product Marketing, establishing clear ownership across engineering teams. Implemented discovery-to-beta-launch processes, post-launch iteration protocols & recurring performance cadences aligned with company strategy.o Team Performance & Product Adoption Growth: Led and coached PMs through product discovery, prioritization, and execution; driving 2.5x product adoption, 41%+ ROAS uplift, and 50%+ cost savings for merchants through recurring product adoption & feedback.

Education

• New York University

  Bachelor of Science (BS), Economics and Mathematics

  2013 — 2015

Skills

• Economic Research
• Events Coordination
• Community Organizing
• Management
• Mathematical Analysis
• Microsoft Word
• Microsoft Office
• Critical Thinking
• Economic Development
• Economic Modeling
• Data Analysis
• Critical Reading
• Project Coordination
• Public Speaking
• Organizational Leadership
• Statistics
• Economic Policy
• Economic Data Analysis
• Bahasa Indonesia
• Community Service
• Customer Service
• Writing
• Financial Modeling
• Powerpoint
• Microsoft Excel
• Social Media
• Mathematics
• Teamwork
• Research
• Team Management
• Financial Analysis
• Economics
• Critical Theory