Andrea Mueller
Account Director @Awestruck
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WORK HISTORY
Account Director @Awestruck
As an Account Director at Awestruck, I lead integrated marketing strategy for travel, tourism, family entertainment centers, and waterparks across the U.S.I serve as the daily strategic partner for clients, overseeing full-funnel campaigns across paid media (Google, Meta, TikTok), metasearch, SEO, audience targeting, PR, website content strategy, and organic social. I collaborate closely with creative, production, and media teams to ensure campaigns are cohesive, performance-driven, and aligned to revenue goals.
EDUCATION
Technische Universität Dresden
Bachelor's degree, German Studies
The Ohio State University
Bachelor of Arts (BA), Strategic Communication, German
SKILLS
ABOUT ANDREA MUELLER
Dynamic Marketing Leader | Account Director With a passion for creating impactful marketing strategies and a proven track record of over 10+ years of in-house and agency experience across diverse industries, I bring a strategic yet hands-on approach to every project. Currently, as Account Director at DRM, a marketing agency, I specialize in client relationship management, campaign execution, reporting, and driving measurable success while fostering team collaboration. I thrive at the intersection of strategy and execution, delivering creative solutions that align with client goals while meeting deadlines and budgets. I am a collaborative leader who builds strong relationships with partners, contractors, and clients, ensuring every detail contributes to the big picture.Industries include manufacturing, hospitality, spa, health/wellness, security, martech, home improvement & renovation, construction, machinery engineering, transportation, fitness. Experience with both US-based & international clients. Key Highlights:Hospitality Expertise: Extensive experience with global brands like Hilton Cleveland, The Venetian Las Vegas, and Waldorf Astoria, crafting campaigns that resonate with diverse audiences.Data-Driven Results: Skilled in Google Ads management, SEO optimization, social media advertising, content development, branding and reporting through tools like Google Analytics.Strategic Vision: Developed new SOPs and implemented tools that enhanced agency efficiency, communication, and project health. Passions & Values:Passionate About: Spa/health/wellness, travel, hospitality, and the outdoors.Global Perspective: Worked and lived in Bangkok, Thailand, embracing cultural immersion to expand my worldview. Personal Values: Creativity, accountability, collaborative problem solving, teamwork, respect, and ultimately fun are at the heart of everything I do. Expertise Includes-Paid Media (Search, Social, Display, Audio)-SEO, Website Development, Email Marketing, PR/Media Relations-Reputation Management, Influencer Campaigns, CRM & Loyalty Programs-Brand Strategy & On-Property MarketingWhen I’m not building brands or driving results, you’ll find me running marathons (3x finisher), exploring new destinations, or contributing to a vibrant team culture.Let’s connect if you’re looking for a marketing professional who combines creativity, strategy, and an unwavering commitment to success.
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