Andrea Mueller

About Andrea Mueller

Dynamic Marketing Leader | Account Director With a passion for creating impactful marketing strategies and a proven track record of over 10+ years of in-house and agency experience across diverse industries, I bring a strategic yet hands-on approach to every project. Currently, as Account Director at DRM, a marketing agency, I specialize in client relationship management, campaign execution, reporting, and driving measurable success while fostering team collaboration. I thrive at the intersection of strategy and execution, delivering creative solutions that align with client goals while meeting deadlines and budgets. I am a collaborative leader who builds strong relationships with partners, contractors, and clients, ensuring every detail contributes to the big picture.Industries include manufacturing, hospitality, spa, health/wellness, security, martech, home improvement & renovation, construction, machinery engineering, transportation, fitness. Experience with both US-based & international clients. Key Highlights:Hospitality Expertise: Extensive experience with global brands like Hilton Cleveland, The Venetian Las Vegas, and Waldorf Astoria, crafting campaigns that resonate with diverse audiences.Data-Driven Results: Skilled in Google Ads management, SEO optimization, social media advertising, content development, branding and reporting through tools like Google Analytics.Strategic Vision: Developed new SOPs and implemented tools that enhanced agency efficiency, communication, and project health. Passions & Values:Passionate About: Spa/health/wellness, travel, hospitality, and the outdoors.Global Perspective: Worked and lived in Bangkok, Thailand, embracing cultural immersion to expand my worldview. Personal Values: Creativity, accountability, collaborative problem solving, teamwork, respect, and ultimately fun are at the heart of everything I do. Expertise Includes-Paid Media (Search, Social, Display, Audio)-SEO, Website Development, Email Marketing, PR/Media Relations-Reputation Management, Influencer Campaigns, CRM & Loyalty Programs-Brand Strategy & On-Property MarketingWhen I’m not building brands or driving results, you’ll find me running marathons (3x finisher), exploring new destinations, or contributing to a vibrant team culture.Let’s connect if you’re looking for a marketing professional who combines creativity, strategy, and an unwavering commitment to success.

Experience

1. Account Director

   Awestruck

   Jun 2025 — Present

   As an Account Director at Awestruck, I lead integrated marketing strategy for travel, tourism, family entertainment centers, and waterparks across the U.S.I serve as the daily strategic partner for clients, overseeing full-funnel campaigns across paid media (Google, Meta, TikTok), metasearch, SEO, audience targeting, PR, website content strategy, and organic social. I collaborate closely with creative, production, and media teams to ensure campaigns are cohesive, performance-driven, and aligned to revenue goals.

Education

• Technische Universität Dresden

  Bachelor's degree, German Studies

  2009 — 2009

• The Ohio State University

  Bachelor of Arts (BA), Strategic Communication, German

  2008 — 2012

Skills

• Public Relations
• Social Networking
• Social Media Marketing
• Marketing
• Invoice Processing
• Event Planning
• Powerpoint
• Customer Service
• Consumer Marketing
• Writing
• Marketing Strategy
• Microsoft Powerpoint
• Creative Writing
• Event Management
• Timeline Development
• Social Media
• Press Releases
• Marketing Communications
• Facebook
• Program Management
• Blogging
• Program Development
• Management
• Advertising