Andrea Mroz

Integrated Media Strategist

Role: Consumer Activation Expert Cross Channel Marketing Strategist at Vericast
Location: Pittsburgh, PA, US
LinkedIn followers: 500 followers

OtherView LinkedIn profile

About Andrea Mroz

30 years+ in Sales/Sales Leadership in Marketing/Advertising Business with in-depth…

Experience

Consumer Activation Expert Cross Channel Marketing Strategist
Vericast
Jan 2018 — Present
My goal is to work within my client’s unique business objectives and help harness multiple company resources in Vericast\'s targeting and delivery to develop online, mobile and print cross channel campaigns that deliver multiple media touch points to the same consumer audience for higher brand resonance and greater foot traffic. Our Media Analytics department helps delivery measurable results and forward thinking recommendations to continue to improve results with subsequent campaigns. Vericast is in the business of consumer activation - it\'s that simple! Our unique application of industry-leading data anticipates consumer behavior to deliver proven integrated campaigns. We are a leader in intelligent media delivery, providing over clients with innovative media solutions to influence consumers wherever they plan, shop, buy and share. By integrating online and offline data combined with powerful insights, Valassis precisely targets its clients’ most valuable shoppers, offering unparalleled reach and scale.

Education

Duquesne University
Bachelor of Arts, Communication, Journalism, and Related Programs
1981 — 1985

Skills

Leadership
Marketing Communications
Facebook
Mobile Marketing
Market Research
Database Marketing
Marketing
Digital Media
Sales Management
Lead Generation
Media Planning
Brand Development
Management
Advertising
Sales
Email Marketing
Social Media Marketing
Account Management
Interactive Marketing
Customer Service
Online Advertising
Media Buying
Copywriting
Digital Strategy
Online Marketing
Creative Direction
Business Development
Digital Marketing
Social Media
Event Planning
Public Relations
Direct Mail
Integrated Marketing
Strategy
Brand Management
B2b
Direct Marketing
Marketing Strategy
Advertising Sales
Social Networking

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