Andrea M. Riffle
- Role
- Chief Marketing Officer at Everest Group
- Location
- Fort Lauderdale, FL, US
- LinkedIn followers
- 500 followers
Experience
Chief Marketing Officer
Feb 2010 — Present
As Chief Marketing Officer of Everest Group, a leading, global research firm, I hold responsibility for setting the strategic direction for the firm’s market positioning; building and managing the brand; and leading the integrated marketing program that drives engagement, leads, and revenue. During my 13 years at the firm, I have helped evolve Everest Group’s brand and reach in the marketplace, which has resulted in measurable business results. Today, the firm is on an explosive growth path, with Marketing driving and influencing more than 40 percent of the firm\'s bookings goal, representing a 9:1 ROI.
Education
University of Florida
B.S., Journalism
University of Miami
M.A., English
Florida International University
B.A., English
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