Andrea
Global Content Production Lead @Movember
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WORK HISTORY
Global Content Production Lead @Movember
Toronto, ON, CA
Champion and ensure implementation of Movember’s global content, editorial and social media strategies year-round• Lead a global team of Content Producers (Asia-Pacific, UK & EU and North America) • Triage, traffic, and manage content requests from Movember’s global and local marketing, fundraising, and program streams• Collaborate with Movember’s Global in-house creative studio and brand team, and Global Communications Team to ensure brand strategy is executed and owned storytelling is on strategy.• Manage global content budget.
EDUCATION
University of Guelph
Bachelor of Arts and Science (BAS)
Humber College
Post-Graduate Certificate
SKILLS
ABOUT ANDREA
Educated in biology and psychology, worked in editorial, and sharpened in marketing. I love digging deep into consumer research, culture, and industry trends to find behaviours that stand out and patterns in the discussion. A content strategist, marketer, and producer - I seek the insights that will craft smart strategies and tell better stories.
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