Andrea Morin
Marketing Technology & Digital Transformation Leader | AI-Driven Advertising Solutions | SMU Cox Executive MBA | Salesforce & Adobe Delivery Implementation Lead
- Role
- Principal Consultant & Associate Director of Cognizant Moment Marketing & Advertising Services at Cognizant
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Andrea Morin
Results-driven digital marketing and technology leader with 15+ years of experience driving integrated marketing transformation, data-driven campaign execution, and enterprise MarTech implementation across global brands. Proven success in leading large-scale CRM, CMS, and CDP programs leveraging platforms such as Salesforce Marketing Cloud, Adobe Experience Cloud, and Adobe Experience Manager (AEM) to optimize engagement, personalization, and ROI.A former Technology Consulting Manager at Deloitte, I led digital transformation initiatives for Fortune 500 clients across consumer, retail, and financial industries. My background blends marketing strategy, data analytics, AI-enabled optimization, and omni-channel execution to help organizations achieve measurable growth through marketing and advertising innovation.Earlier in my career, I built and managed social media and digital marketing teams in agency settings, developing go-to-market strategies, leading paid and organic campaigns, and overseeing content, SEO, and digital media operations. I’m passionate about bridging creativity and technology to deliver compelling customer experiences and scalable performance outcomes.Core Skills:Digital Strategy | MarTech Implementation | Adobe Experience Platform (AEP)| Salesforce Marketing Cloud | Customer Data Platforms (CDP)| Marketing Automation | SEO/SEM | Data Analytics | Paid Media | Program Management | AI in Marketing | Omni-channel Campaigns | CRM Integration
Experience
Principal Consultant & Associate Director of Cognizant Moment Marketing & Advertising Services
Oct 2025 — Present · Dallas, TX, US
Education
SMU Cox School of Business
Master of Business Administration (MBA), Business, Management, Finance, EMBA
2015 — 2017
SMU Continuing & Professional Education
Graduate Business Analytics Certificate Program, Business Statistics
The University of Texas at Arlington
Bachelor of Arts degree in Communications, Public Relations, Broadcasting, Marketing
Video Symphony
Avid Editing Professional Certification Program, 32 courses completed in Avid, Sonic DVD Creator, Adobe Photoshop, Final Cut Pro
SMU Continuing & Professional Education
Formulating and Implementing Exceptional Business Strategy Certificate, Business Strategy
Skills
- Customer Service
- Social Business
- Press Releases
- Digital Media
- Customer Relationship Management (Crm)
- Public Speaking
- Marketing
- Online Marketing
- Event Management
- Digital Strategy
- Blogging
- Lead Generation
- Social Listening
- Corporate Branding
- Online Advertising
- Social Crm
- Event Planning
- Interactive Marketing
- Account Management
- Business Development
- Advertising
- Digital Marketing
- Relationship Marketing
- Integrated Marketing
- Social Media
- Strategic Planning
- Analytics
- Public Relations
- Media Relations
- Business Strategy
- Marketing Communications
- Social Analytics
- Social Networking
- Social Media Measurement
- Social Media Marketing
- Google Adwords
- Leadership
- Strategy
- Salesforce.com
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