Andrea Maurer
Marketplace Manager at Colony Brands, IMS
- Role
- Marketplace Manager at Colony Brands, Inc.
- Location
- Madison, WI, US
- LinkedIn followers
- 500 followers
About Andrea Maurer
Marketplace Manager overseeing 3P operations across Amazon, Walmart, and Target, accountable for a $22M+ P&L spanning food and non‑food (home goods, apparel). I run fulfillment strategies (FBM, FBM Premium, and FBA/WFS), manage Sponsored Products & Sponsored Brands plus promotions across platforms, and hit KPI targets through planning and optimization.I specialize in PDP optimization including content, keywords, and imagery (product‑focused, infographic, lifestyle) including A+ Content and Storefronts. I build launch plans and create growth strategies that accelerate performance, while safeguarding compliance and account health (listing accuracy, seller metrics, policy adherence).I thrive on aligning operations, pricing, and inventory strategies across teams, transforming marketplace complexities into actionable levers that accelerate sell‑through, boost margins, and grow share, especially during peak seasonal demand
Experience
Marketplace Manager
Nov 2024 — Present · Monroe, WI, US
Scope:$22M P&L | 3P across Amazon, Walmart, Target | Food & Non‑FoodOperations & Channels- 3P channel operations (Amazon, Walmart, Target) across FBM, FBM Premium, FBA/WFS, balancing cost, speed, and conversion- Implement channel optimizations (e.g, FBM ↔ FBA/WFS) to increase profit, Prime/2‑day eligibility, and the customer experience.Advertising & Promotions- Lead Sponsored Products and Sponsored Brands across platforms; orchestrate promotions to hit KPIs (ROAS, ACOS, CTR, CVR, TACOS)- Build budget frameworks and in‑season optimization cadences (search term mining, negative keyword strategy, placement bid adjustments).PDPs, Content & Stores- Optimize PDPs: keyword strategy, copy quality, A+ Content, Storefronts, and imagery (product, lifestyle, infographic) to lift ranking and conversion- Establish content standards and review cycles to improve organic visibility and reduce listing defects.Launches & Growth- Create product launch plans, test pricing/bundle constructs, and deploy growth strategies for new items- Translate marketplace constraints (pricing parity, fees) into actionable plans that protect margin and accelerate sell‑through.Compliance & Account Health- Maintain compliance across PDPs and account health metrics (order defect rate, tracking & cancellation, listing policy adherence)- Partner with internal teams and vendors to ensure ingredient/labeling readiness and catalog accuracy for regulated categories.Cross‑Functional Impact- Collaborate with Fulfillment, IT, Operations, Finance, Creative, Contact Center, and category teams to align product assortments, pricing, creative assets, and channels.
Education
James Madison Memorial High School
General Education
2008 — 2012
Edgewood University
Business, Marketing
2012 — 2016
Madison Area Technical College
Continuing Education , Leadership Certificate
2019 — 2019
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