Andrea Materia

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDREA MATERIA

CEO and Founder at Greater Fool Media, the leading YouTube Multi-Channel Network for AVOD movie distribution, with 8,5 US$ millions in ad earnings during 2021, engaging 50+ million subscribers worldwide and my second tech start-up. Also COO at FilmIsNow, the premiere YouTube destination in Europe for movie geeks.Greater Fool owns & operates or directly manages 200+ premium YouTube channels, with an average annual traffic of over 6 billion views. From full-length movies and TV shows to the latest entertainment, sports, automotive and breaking news, from kids rhymes and learning programming to women lifestyle and fashion, year after year Greater Fool is scaling up its AVOD business, building a compelling alternative to traditional television broadcasters for our YouTube and social audience.We\'re the first YouTube MCN ever to produce a film featured at the Venice Film Festival: the Quentin Tarantino-narrated \"Django & Django\"(September 2021, later globally streamed by Netflix). Major brands which have already run direct campaigns across our advertising inventory include Procter & Gamble, Warner, Sony, Universal, Sky UK, Formula-E, RAI Cinema, Medusa Film, ENI, Honda, BMW, Volvo, Audi, Telecom Italia and many more.In a previous life I worked as a television creator, host and producer: 500+ hours of live shows for the Italian pubcaster RAI in 10 years. All of my TV programming always won its timeslot ratings-wise among the 15/34 years old key demographics.In 2011, with Social King (RAI 2), a game show where local YouTube celebs challenged each other in a series of tests and performances, I was the first in Europe to successfully launch interactive real-time Twitter and Facebook voting in a live broadcast show. At the time, Social King had by large the most active social user base for any daytime TV program in Italy.During the last 20 years I\'ve gathered expertise as an executive consultant for TV and radio players, in the theatrical business and the mobile apps ecosystem (in 2001 I pioneered text-based dating games in Italy and Spain). I\'ve also run two graphic novels publishing houses for almost a decade and wrote a feature film distributed by Universal Pictures in 2004.Lastly, my 3 books: revenue models of online video industry (\"Gli anni della NewTV\", 2010), secrets of Social TV data analysis (\"Social TV by IlSole24Ore, 2012) and rules of the Influencer Marketing (\"Influencer TV\", 2020).