Andrea Masterton

VP Marketing @Poka Inc.

Montreal, QC, CA
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2018 — Present

VP Marketing @Poka Inc.

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Poka is the leading connected worker application for manufacturers. Our platform supports continuous learning, problem-solving and knowledge sharing in real-time on the factory floor. As VP Marketing I have the privilege of leading a team of marketing professionals spanning demand generation, content, digital marketing, operations, product marketing, customer marketing, PR/AR and brand awareness. One of my favourite things is the time I get to spend with clients, hearing about and capturing the stories of transformation and impact Poka has had in their operations.

EDUCATION

1994 — 1997

McGill University

History & Political Science

SKILLS

Web Content ManagementSalesforce.comContent MarketingStrategic PartnershipsCrmMarketingEnterprise SoftwareSaasStrategyMarketing CommunicationsBusiness AlliancesElectronic SignaturesProduct MarketingDemand GenerationEmail MarketingB2bSolution SellingTeam LeadershipSoftware as a Service (Saas)Go-to-Market StrategyContent StrategyWeb AnalyticsMarketing AutomationB2b MarketingPredictive AnalyticsSales Funnel OptimizationSales EnablementLead GenerationOnline Marketing

ABOUT ANDREA MASTERTON

Hi there! I\'m a B2B SaaS Marketing executive with a passion for building and scaling…

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Andrea Masterton — VP Marketing at Poka Inc. in Montreal, QC, CA | Unifers