Andrea Williams
Senior Digital Marketing & Automation Specialist | Lifecycle Campaigns | Email Strategy | Salesforce, Active Campaign, Pardot
- Role
- Senior Email Marketing Manager at Wells Fargo
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Andrea Williams
With 20 years of experience in digital and email marketing, I specialize in creating…
Experience
Senior Email Marketing Manager
May 2022 — Present · Charlotte, NC, US
At Wells Fargo, I led high-visibility email marketing campaigns via Salesforce Marketing Cloud that connect with diverse customer segments and delivered measurable business results. My role spanned strategy, execution, and leadership, ensuring every initiative supported enterprise goals and upheld brand standards.Strategic Leadership: Partnered with cross-functional teams to design, implement, and optimize customer lifecycle and promotional email campaigns, increasing engagement while aligning with business objectives.Brand Stewardship: Maintained strict adherence to corporate brand and compliance standards, safeguarding the integrity and consistency of communications across multiple business lines.Team Development: Mentored junior specialists and served as Peer Review Team Lead, coaching team members on best practices, compliance protocols, and risk management to elevate operational excellence.Campaign Management: Oversaw the end-to-end lifecycle of campaigns—from audience segmentation and creative development to testing, deployment, and reporting—prioritizing efficiency, performance, and customer impact.I combined creativity with data-driven decision making to deliver campaigns that inspired action, strengthened customer trust, and advanced Wells Fargo’s marketing objectives.
Education
State University of New York at Oswego
Bachelor's
2000 — 2004
Skills
- Editing
- Digital Marketing
- Html
- Microsoft Office
- Organization
- Marketing
- Corporate Communications
- Web Design
- Event Management
- Access
- Marketing Communications
- Dreamweaver
- Web Development
- SEO
- Photoshop
- Adobe Creative Suite
- Customer Service
- Indesign
- Email Marketing
- Microsoft Word
- Press Releases
- Budgeting
- Social Media
- Marketing Strategy
- Wordpress
- Advertising
- Computers
- Newsletters
- Social Media Marketing
- Event Planning
- Powerpoint
- Microsoft Excel
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