Andrea Marino

Experience

1. Vice President of Corporate Partnerships

   Syracuse Crunch

   Jul 2014 — Present · Syracuse, NY, US

   Responsible for the day-to-day account management, contract fulfillment and overall relationship of all Crunch corporate partners.Manage sponsor activations by coordinating with public relations, game operations, community relations and ticketing departments to ensure quality standards for partnership deliverables and client expectations are met.Maintain sponsorship inventory and work collaboratively with other departments to identify and create new sponsor programs that align with partner objectives and team initiatives.Responsible for sponsor retention and identifying upsell opportunities for team’s current partners, as well as generating revenue through personal new sponsorship sales.Schedule and coordinate internal and external logistics for sponsored events. Write and design monthly email newsletter to corporate partners.Research prospects and create all sponsorship proposals.Gather and maintain proof of performance of partner assets.Direct supervision of the Sales & Service Manager and Community & Crunch Foundation Manager, providing insight and guidance on all sponsored and community efforts by the team.Played a critical role in securing the first-ever naming rights partner for the Onondaga County War Memorial Arena (now the Upstate Medical University Arena at Onondaga County War Memorial).Coordinated the implementation of sponsor branding, activations and marketing for the Toyota Frozen Dome Classic, which set a new U.S. professional hockey indoor attendance record (30,715).Worked with the American Hockey League on marketing, sponsor activations and signage needs leading up to and during the 2016 Toyota AHL All-Star Classic.Managed luxury suite inventory and private club membership from their creation at the start of the 2018-19 season through the 2021-22 season.(previous positions: Sponsorship Services Manager, Corporate Activation & Marketing Manager, Senior Manager of Corporate Activation & Marketing and Director of Corporate Partnerships)

Education

• Syracuse University - S.I. Newhouse School of Public Communications

  Master's degree

  2012 — 2013

• Ithaca College - Roy H. Park School of Communications

  Bachelor of Science (B.S.)

  2008 — 2012

Skills

• Photoshop
• Social Media
• Sports Media
• Microsoft Office
• Coveritlive
• Latex
• Event Planning
• Indesign
• Research
• Press Releases
• Writing
• Mac Os X
• Marketing Communications
• Editing
• Public Relations
• Media Relations
• Mri+