Andrea Marcos
- Role
- Principal Strategic Advisor at Blue Cross NC
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Andrea Marcos
20+ years experience in brand strategy and identity, integrated advertising and product…
Experience
Principal Strategic Advisor
Jan 2015 — Present
Internal Management Consultant at $10 billion health insurance company. Principal strategist for the Transformation Management Office, responsible for identifying/assessing strategic customer experience issues, annual portfolio planing and potential health plan disruptors. Team lead for training and operationalizing human centered design approaches and design thinking techniques to advance the customer service experience. Project lead for first-ever deep dive into the member service experience and key member of the speech, text & sentiment analytics team.During tenure in the Enterprise Strategy division, consulted on key business issues, including third party vendor technical integrations, concierge service capabilities, clinical care redesign, advanced payment models and reinsurance. Worked with internal and external parties to determine if/how to enter adjacent markets based on company\'s ability to be a market leader and help transform the healthcare ecosystem via the Quadruple Aim (improve quality/outcomes, patient experience and provider experience plus lower the total cost of care). Also evaluated enabling technologies as well as new insurance product and service concepts. Team lead on establishing select commercial arrangements, alliances and joint ventures as well as evaluating proprietary technologies for commercialization.Key areas of focus for diversification included advanced primary care, ambulatory surgical care, senior/home care, palliative and hospice care, medical debt financing instruments, provider payment processing technologies, data/file sharing, insurance plan comparison and enrollment tools, hard waiver solutions and telemedicine strategies. Applicable customer segments included individual ACA exchange plans, small and large group (underwritten and ASO/self-insured), students, NC state health plan and Medicare.
Skills
- Budgets
- Product Development
- Market Research
- Business Development
- Business Strategy
- Strategy
- Team Building
- Brand Development
- Digital Marketing
- Management
- Social Media
- Marketing Strategy
- Strategic Planning
- Brand Management
- Sem
- Crm
- Lead Generation
- Customer Insight
- Proposal Writing
- Marketing Communications
- Interactive Marketing
- Product Marketing
- Integrated Marketing
- Direct Marketing
- Public Relations
- Online Advertising
- Marketing
- Leadership
- Advertising
- Competitive Analysis
- New Business Development
- Analytics
- Account Management
- Entrepreneurship
- Start-Ups
- Social Media Marketing
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