Andrea Marcante

WORK HISTORY

EDUCATION

SKILLS

ABOUT ANDREA MARCANTE

Looking for an effective data-driven creativity deep into the ocean of communication. It is more than A(rtificial)I: it is Augmented Intelligence in the intersection of shared human and artificial multiskilled intelligences in strong teams of mates. I\'m working to build a bright & sharp team to connect the nodes linking virtual and real in marketing and communication: analysis needs consistent data and robust dataflows; reliable models depend on smart (human+artificial) intelligences. Intarget: is the place. Experience as head of data analytics in Wavemaker (former MEC), the first italian media center, drove me to develop a strong data perspective in the cross-media communication journey (from strategy to planning to post evaluation). I learned to work as web analyst and UX specialist at BravoflyRumbo group - now Lastminute.com - a leader group in leisure and travel. My interest and first knowledge in interactive communication arises from the years as post-doc researcher in university, studying human computer interaction and knowledge management. I studied e-learning in special contexts (students at hospital) or supported by haptic devices (Haptic Mathematics as application field). I taught seminar courses in Human computer interaction, semiotic engineering and usability methods; and then in Fundamentals of Computer Science for Humanities and marketing analysis in data science. I know both theory and practice in design, development and evaluation of interactive systems (I contributed to develop a participatory model and methodology according to a semiotic approach); and then in advanced marketing analysis and data architecture. I acquired technical skills in Web technologies and database.but I remain a philosopher.