Andrea Bell MacEy
- Role
- Marketing Strategy Executive, Amc Amc at AMC Global Media
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
Experience
Marketing Strategy Executive, Amc Amc
Jan 2022 — Present · New York, NY, US
Charged with overseeing go-to-market campaigns for key tentpole series for AMC Networks’ streaming service AMC+- including THE WALKING DEAD, BETTER CALL SAUL, and DARK WINDS. Established DARK WINDS as the top-ranked freshman cable drama of the 2021/2022 broadcast season in total viewers, as well as a record-breaking acquisition driver for AMC+. Designed 360-degree marketing campaign. Created strategic initiatives around the final season of the award-winning series BETTER CALL SAUL, resulting in the highest subscription acquisition period for AMC+ to date. Spearheaded and managed multiple aspects of THE WALKING DEAD’s final season activation at San Diego Comic Con, resulting in tens of millions of impressions across press and social media.
Education
Harvard Business School
Executive Management Program
New York Institute of Technology-Old Westbury
Media Management Studies
Betsy Magness Leadership Institute, WICT
Fellow
State University of New York at Albany
Bachelor of Arts - BA, Communication, Sociology Minor, Music Concentration
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