Andrea Thomas-Henderson
- Role
- Performance Growth Marketing Manager - Destination at Marriott International
- Location
- Dallas-Fort Worth, TX, US
- LinkedIn followers
- 500 followers
Experience
Performance Growth Marketing Manager - Destination
Jan 2017 — Present
Manage annual marketing plans for portfolio of 200+ hotels in the Texas & Chicago destinations collectively to drive awareness and consideration using channels such as: promotions, digital media, PPC, Google Re-targeting, digital merchandising, experimental digital, loyalty, partnerships, social media, PR, email and custom content • Partner with cross-functional teams (Rev Mgmt & Sales) to analyze local market trends, demand patterns and drivers to generate customized local marketing strategies • Data-driven focus to measuring advertising and promotional efforts to constantly increase efficacy and drive results Accomplishments • Crafted market positioning for the Texas hotels collectively to generate a single identity and robust, consistent message encompassing the unique aspects of the market and hotel portfolio, and a fun, noticeable personality • Drove top travel/experiential influencers to showcase the arts, F&B, neighborhoods, shopping and attractions. Combined reach of 158k Twitter, 123k Instagram, 63k YouTube and 1.5M Blog. • Secured and nurture expanded programs with strategic partners, develop targeted messaging to engage executives and marketing leaders, led selection of ideal partners and craft cross-promotional content to drive customer engagement and sales. Partners included: Texas Tourism, Houston, Dallas, San Antonio, Fort Worth and Chicago Convention and Visitors Bureaus, Chicago Cubs, Fort Worth Zoo, NASA, AT & T Performing Arts Center, Expedia Leadership & Management • Direct & led a team of 25 Account Managers to implement destination, continent and global strategies • Facilitated Starwood/Marriott integration in South region via bespoke team training\'s and mentoring • Designed core trends file to outline key market parameters, opportunities and positioning as standard for Destinations • Led Digital Marketing group to implement best practices, system, processes and ideas for Destinations
Skills
- Marketing Communications
- Creative Direction
- Management
- Advertising
- Cross-Functional Team Leadership
- Marketing Strategy
- Market Research
- SEO
- Marketing
- Strategy
- Budgets
- Email Marketing
- Marketing Management
- Leadership
- Online Advertising
- Market Planning
- Strategic Planning
- Media Planning
- Integrated Marketing
- E-Commerce
- Brand Management
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